5th March 2021
Beach Pyjamas – the controversial outfit of the 20s
Why we love the beach pyjama
Beach Pyjamas – maybe it’s because I’m totally missing Summer right now, but recently I’ve been obsessed with beach pyjamas. There’s just something about a pair of stylish wide-leg trousers. And, after finding out the history behind them, I fell even more in love with the concept.
In this post, I’ll be sharing my favourite little tidbits about beach pj’s, as well as how you can recreate the vintage beach outfit yourself. Because let’s be honest, who doesn’t wish they could wear their PJ’s on an everyday basis and still look put together? I guess you could call this the lazy girls guide to beach pyjamas, which we’re so here for!
What exactly IS the beach pyjama?
In short, the beach pyjama consisted of flowy wide-leg trousers. They were usually paired with a one-piece swimsuit underneath if you were strolling along the beach or boardwalk. Or, as seen on Chanel, a long sleeve top for a more casual androgynous look.
The beach pyjama trousers varied from monochromatic (whites, beige, black) to incredibly bold patterns and bright colours. So there’s something to suit everyone’s aesthetic in this trend which is fabulous.
And to put it simply, it’s just a really timeless look that never truly goes “out of fashion”. It can be adjusted to each season and be worn all year round. Dressed up or down, feminine or more masculine, bold or minimal, there’s something to suit every style.
The history behind the beach pyjama
The beach pyjama was first seen sported by Coco Chanel post WW1, and the popularity of them grew in the 30s and onwards because of Chanel’s influence. Now, bear in mind, in this era it was highly unusual and pretty much taboo for a woman to wear trousers outside. And (according to the BBC) women who did wear them were labelled as “adventurous” which is quite mind boggling to think about.
Personally, I love the badassery of it all – the thought of Chanel saying “f**k it” when it came to societal norms, and deciding to opt for a pair of trousers instead of a skirt or dress, and practically making history in the process. And looking bloody great doing it. Because of Chanel rebelling against gender norms in the 20s, more and more women started doing the same and wore trousers themselves. And now, we don’t even bat an eyelid when we see a woman wearing a pair of trousers.
Plus, as the decades went on, the wide-leg pants progressed and became more and more accepted, with palazzo pants being made popular in the 70s. Wide-leg palazzo style trousers are still popular today, and rightfully so! At least now, women can wear them without any sort of criticism. Could you imagine not wearing trousers on a daily basis because it’s classed as taboo? No thank you.
So how can you recreate the beach pyjamas look?
We’ve picked out a small selection of items that you can use to channel your inner 20s Coco Chanel and rock a holiday outfit all year round. And, as I said earlier, who doesn’t want to feel as if they’re in their pyjamas when doing daily tasks? Granted, those daily tasks may only consist of a trip to the shop (thanks lockdown!) but still.
The main spotlight here being our Rosie Trousers, our Rosie’s are wide-leg and high-waisted. And the good news is, we have an option for you babes who prefer the more monochromatic look. And an option for those of you who prefer a bolder look.
RosieProduct on sale
If like us, Summer is all you can think about right now…
Our Tabatha top paired with our Rosie trousers will be perfect for the warmer months. This pairing will really give you that true vintage beach pyjama feel. Tabatha can be worn in a multitude of ways, so the possibilities are endless.
Or if you’d like to adopt this look for the colder months, we’ve got you!
If the temperature is chilly but moderately mild where you are in the Autumn and Winter (lucky you,) our Aurora top will be the perfect thing to pair with our wide-leg Rosie trousers. It’s not too thick, but not too thin either.
Or if you’re in the UK like us, where some winter days can quite literally feel like you’re walking in the North Pole, opt for our Ann Margret top which is slightly thicker and warmer! Ann Margret comes in black or leopard print, so whether you’re a minimal type of gal or love a bit of leopard print like us – Ann Margret has got you covered.
Are you going to try out the vintage beach PJ trend? We’d love to see the looks you create with your vintage inspired wide-leg trousers from Lady K Loves. Tag us on Facebook or Instagram. Why not leave a review too & help the community get the right size & fit?