We don’t do Black Friday, there are no special sales, offers, or count down timers telling you to buy right now and save all of the money…But why! I hear you ask? There is a range of reasons for this which we’re outlining below.

Please don’t interpret this as a negative comment on anyone who does either run or shop via Black Friday sales. For us, however, the concept doesn’t sit right. We feel it’s important to have authenticity and stick to our morals across the brand.

1 – We’re not American

We love you guys! We have great friends who are American and have had the pleasure of being invited to Thanksgiving dinners which we’re wonderful, however, it’s not a holiday we celebrate. As this is not our holiday, it feels wrong to capitalise on it for financial gain.

2 – We’re not sure we’re down with the concept

It may have been a long time ago, however, the people of Native America have not been treated well by the Europeans who sought refuge in their country. Again, to capitalise on this for financial gain does not feel in line with the ethics of our brand.

3 – We’re a slow sustainable fashion brand

As a slow sustainable fashion brand, it doesn’t feel right to take part in something which often has false ‘sale prices’ and unethical tactics to encourage sales. Our brand focuses on sustainability, to then have a Black Friday sales completely contradicts our brand values. We do have two sales a year, where we clear out styles that are down to really limited sizes. Our next big sale will be post-Christmas. We recommend you sign up to the email list if you want first access. Our Last Chance section, has sale items all year round (sizes XS & XXL you can nearly ALWAYS grab a bargain.) So once an item goes into sale, this is where you can find it. If that item you LOVE is in the sale item, it won’t be coming back. We don’t reduce prices & then restock, that’s just silly.

We do understand that sometimes we do all find ourselves on a search for affordable fashion, so we do have a blog post sharing our cheap vintage shopping tips, if like us Black Friday sales don’t quite sit right with you, it should help you to save some pennies sustainability.

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