30% OFF all Denim While stocks last!


(24 customer reviews)



SizeWaist/HipsWaistHipsThigh (10cm inseam)
fabric gives +5cm stretch
Front Rise (To Waistband)



Our high waisted jeans for curvy figures. If you’ve got full hips or bum, these will hug your curves like no other. Made with stretch cotton denim.

HMB’s are based on our Classic jeans block. They come in nice and tight leg at the top and are a little loser around the ankles. They’re cut for girls who are the queens of curve with over 12″ difference between their hips and waist, for instance, a 26″ waist with a 38″ hips. These girls often need a larger dress size for their hips than their waist. 

They have a classic front zip and pocket details, a rise of 13 and our sweetheart yoke.

High waisted jeans for women are made ethically and sustainably in a fully certified fair trade factory in India. The factory manages everything from cotton through to garment production. To find out more about our sustainability & ethical policies, read this article.

Not sure if this is the style for you? Skip on over and read this guide.
Looking for our HMB Shorts? Click here

Featuring two-tone stitching

  • Fully riveted pockets
  • Back pocket embroidery
  • Sweetheart yoke
  • Front pockets
  • Felled in-seam
  • Front zip

Can’t find your size? Sign up to our special Jeans Mailing list to hear when more stock is due in

Product Tab


, , , , ,

Denim Colour


Inside Leg


Wash Care

Wash at 30


Fair Trade Denim 97% Cotton 3% Elastane

Fabric Type




Body Shape


Leg Shape


Front Zip

24 reviews for HMB

  1. Claire

    I was unsure about highwaisted jeans after trying them on in various high street shops and finding them baggy at the back of the waist – but not a problem with Lady K Loves 32″ Hug Me Baby Jeans! I’m normally a size 12ish (28″ waist 42″ hips, 5ft 8) and I went for the medium in blue. They were a perfect fit, particularly around the waist. I have been really impressed with them. They’re a lovely tight fit but still really comfy – just need to save up for the black ones now!

  2. Michele O

    OMD! Ladies….I have been converted. Never again will I just make do with the muffin top. Hug Me Baby jeans are fabulous! I only wish I could wear my jeans to work. They are so comfy. I’m a curvy girl and did not believe they would fit, but I went for it, and it paid off. Plenty of stretch, and the more I wear them, the better they get. I’ll be getting the Lady K Loves Hug Me Baby in the longer length on my next purchase!

  3. Amy Barker

    “These jeans are something of a revelation. Perfect fit at the waist AND not horribly tight and stretched at the hips? In fact if anything there is an inch or so of give around the hips (I’m 29-40 and I got the M).
    Only thing that stops these jeans being pure perfection is that even in 32″” they’re clearly made for someone at least 4″” taller than me – not in the leg length but in the body. Sadly on my 5ft3 short-torso frame that means they hit me a good 1-2″” above my natural waist, which means they wrinkle and aren’t as flattering as they could be on my butt. However, they are still the closest thing I’ve found so far and if they ever come out in a petite version I will buy about a million pairs (or at least 2 in every colour).”

  4. Shell Kendall

    “Easily the best thing since sliced bread!

    I hadn’t actually worn jeans for a year before buying these, as they never fit properly.

    The HMBs are the perfect fit, super comfortable, wash well (though taking them off for long enough to wash them might be an issue!) and my word do you get compliments when you wear them!”

  5. Michelle Wiltshire (Curlie’s Vintage)

    I just love these jeans. Fabulous quality denim that holds its shape. I bought XL in 32″ length. They fitted very snug when I bought them, I’ve since lost another 2 stone, but I can still wear them as a classic loose fit, which is brilliant when I’m working on my vintage stall. I can’t wait for new stock to by a pair in a smaller size. This time I want the 36″ length… at 5’10” I still got a turn up on the shorter length but isn’t as big as I’d like and it sits quite high on my ankle. I’m also looking forward to buying some Le Wild jeans too.

  6. Michele O

    I am about 5’7 and usually need a 32 to 33″ length, but I wanted to rock some awesome turn ups. Wish granted! These jeans are so comfy and I love, love, love the turned up look. I’m a fan for life Lady K Loves!

  7. London Green (verified owner)

    I put them on with no tightness at the hips or thighs…and yet they fit perfectly at the waist. WHAT IS THIS SORCERY?!?!?!

    Even better, these are an ACTUAL high-waist style – sitting on the waistline rather than squishing the pudge between the waist and hips.

    For that alone I love them. But for the love of god Lady K, make these in short-length. As someone who is 5’1’’ I’m used to getting regular-length jeans that have a bit too much fabric at the bottom, but this was ridiculous. I could wear these as a jeans-socks combo – there’s that much fabric at the bottom it almost completely obscured my feet. Usually I get a skinny jeans style where the extra fabric wrinkling at the bottom is less noticeable but these are more of a straight-cut style so I will have to take these to a tailor to get adjusted. There is also a bit of a wrinkle-butt problem from me being shorter than the intended wearer.

    In conclusion, these are great for the average-sized person looking for a true high-waist style that fits a small waist:large hips/thighs ratio. Shorter people will need to be prepared to fork out for a tailor or wait until Lady K bring out a short-length version.

  8. ilaria (verified owner)

    i love hug me baby, Unlike 99% of the jeans i ever purchased in my life NO GAP ON THE WAIST! SO happy with them. And the measurement are perfect for the size i choose. The only thing i am a little disappointed with is a lot of wrinkle in the zipper area.. but for the rest i`m in love!

  9. MJB (verified owner)

    Bought a pair of Hug me Baby Jeans after a friend recommended them to me, and what can I say they are Amazing!

    They have a high waist, so make sure you get the right size! They have fabulous stretch which gives you a perfect fit. Mine have a yellow stitch work on the pockets, I got the 32 leg and have to roll them up twice as I have short legs but still look great. Will be nice to see if they loosen a little after wearing for a while. All in all a fantastic pair of Jeans will be getting more!!!

  10. Tanya Andrews

    I absolutely love these H.M.B
    jeans, they are the best I ever owned and the quality is amazing. I bought my first pair about 2 years ago and they are still going strong. I currently have 6 pairs in various colours and lengths as I was affraid they may be discontinued.

    • Sales k

      Ah Tanya, thank you! You don’t need to worry, we have no plans to discontinue these, we know how much you guys love them!

  11. Betty Weasley (verified owner)

    I love these jeans! I won a pair in an instagram competition around 3 years ago and after almost daily wear, they’ve finally succumbed to the chub rub. Ordered a new pair yesterday morning and had them in my arms in this morning’s post! Amazing! Thanks LKL x

    • Sales k

      Ah yey! Fantastic, so happy you love them!

  12. angie (verified owner)

    Pleasantly suprised about these jeans <3
    ? love how thick, but strechy the material is
    ? love how they are shaped and how high they are!
    ? love that you can wear them with a belt!
    Size L is nice and comfy and a little loose around my 42" hips and unfortunately still gaps around my 30" waist. (but maybe i measured wrong and it can be solved with a belt <3) These are the most comfortable jeans I ever wore that i feel have enough space for my butt and still follow the shape of my body! Lovely for days where i just wanna chill and am going for a more laid-back look. I just ordered an extra pair, a size M, hoping it will be the right fit for moments where im looking for a litte more 'shabam!'.

  13. Maggie Bow

    I was seriously so happy with the fact that they are so high waisted and everything you promised I literally wanted to cry. I have NEVER been able to find a pair of high waist jeans that fit me the same way they do my shorter friends (yes, I am tall!) and these are everything I always wanted AND MORE!!! AND I can still have a little turn up – even on your regular length which is FANTASTIC! The colour is awesome too – love the dark wash denim! Kassie was fabulous with assisting in getting my correct fit and was super efficient is all communication which is just wonderful! oh! and did I mention how the HUG ME BABY jeans fit curves and smaller waists BEAUTIFULLY? And the leg flares ever so slightly from the hip so that the fit is so flattering on your legs. I took an XXL/16 and am Tall as well. AMAZING!!!

  14. Tilly (verified owner)

    They fit beautifully around my waist and hips, really comfortable. I’ll never have to put myself through the traumatizing experience of trying on jeans in high street shops ever again! However, they’re a lot baggier around the legs than I imagined they would be (and trust me I do not have thin legs), so much so that I’m unable to tuck them into boots like I would like to, and the bagginess makes me feel a bit less feminine to be honest, which is a bit gutting because I was so excited that they fitted so well. I’m hoping this bagginess will reduce when I wash them.

  15. Jo (verified owner)

    So glad I too I a chance on these! I wasn’t sure as I didn’t quite fit the measurements with my postnatal belly (32”, 42”) but I went for L and they’ve just arrived and I LOVE them. They’re a bit snug on the waist but not too much to be uncomfortable. I feel like (and hope I’m right!) I’ve finally found a pair of high waisted jeans that doesn’t end up falling down with the waist round my hips and a sagging bum. My only complaint is that I wish you did a shorter leg! The 32 is far too long for me, and I have to roll 3 times which makes the roll-up really chunky and not as flattering as it could be ?? Still, i’m pretty happy to be out of my maternity gear and finally into a pair of trousers I feel happy in!

    • Sales k

      Hi Jo,
      I’m so pleased you’re happy with your jeans!
      Leg length is tough, tall girls complain they’re not long enough and petite women feel over run by them. Feedback like this is great because it helps us decide next steps on our jeans development.

      In the meantime, if the turn ups are really bulky and bothering you. It might be worth asking a seamstress or tailor if they can reduce the leg by a couple of inches for you to reduce some of the excess fabric.


  16. Jeordy Raines (verified owner)

    First off, I love these jeans. They actually fit both my waist and my hips, which is what we’re all here for. However, I have had some problems with them. I’m 5”6 and I find the rise on the jeans (I have a size small which fits my waist and hips 27” and 39” well) much too high. I can fold the band over so there’s an inch of overlap and they’re still too high. This is fine overall, but does make them pouch in the back giving me a sort of tail which I’m not crazy about. Secondly, the dye of the black jeans transferred and stained my tucked in tops even though I’d washed them twice. Finally, after about 10 months of having them and wearing them probably once a week the zipper broke, with one of the metal teeth ripping off. This meant I had to have the entire zip replaced at my local tailor, which is fine, but disappointing. Overall though, the joy of having jeans that mostly fit is worth the inconveniences!

    • Sales k

      Hi Jeordy, so pleased you’re happy with the fit. Thank you for the feedback. With regards to the zip, we can bring this up with the factory now we know! Until customers tell us, we can’t realistically check and feedback then make changes so this is really useful. The same for the dye. It’s not feedback we’ve had before so we can talk to our suppliers about why this might be. Rise is such a hard one! Everyone has such different body shapes and to make a off the peg style which fits all is tough. Our Polly style has a shorter rise which would no doubt fix that issue, they have stretch so should fit your measurement, but will be tighter becuase they’re not specifically cut for super curvy figures. Get in touch if you want to talk about best size and fit for these. LKLx

  17. misselsiemay (verified owner)

    I’m a size 10 and bought a medium. I wish I had bought a small as they are quite baggy on my legs, they hug my waist comfortably but not my lower half! Perhaps I could shrink them in the wash? But other than that they are really lovely comfortable jeans, perfect for work or pottering around town in! I’m 5ft 3, so I worried I may be too short, but the hit my waist at a perfect point and when turned up at the bottom they look fine! 🙂

    • Kessie May

      Hi Elsie,
      Thanks for your review. I would say as a size 10 the S would probably be a better fit. For the most part our size range works, XS = 8, S = 10, M = 12 etc.
      We’re always on hand to help with any questions around sizing before your order and if you get your item and they don’t feel quite right.

  18. Fiona (verified owner)

    I love these jeans!!! I haven’t owned a pair of jeans I liked in about 4 years. I never find “high rise” to actually BE high rise, they never meet my belly button. I have a 15” difference between my waist (31) and hips (46) and so I always have a gap at the back. I erred on the small size (I ordered an L) because I wanted the waist to fit, and I’m really happy with how the fit turned out! They’re on the tighter side, but still super comfy, and I expect them to relax a little with wear and washing.

    • Kessie May

      Hi Fiona,
      So pleased you’re happy with your jeans! They do give a little with some wear and tear so hopefully they’re a little loser on you now too.

  19. sxc37chev (verified owner)

    Thought I give the hug me baby jeans a try and they are great! They sit on my natural waist not at my hipbones like so many ‘high waisted’ jeans. Nice bit of stretch make very comfy. My whinge, was sold out of 36″ long so had to get 33″ which isnt long enough to fold cuffs over for more rockabilly look.

    • Kessie May

      So pleased you love the style and cut. We are working on restocking all of our deni styles currently…keep your eyes peeled and sign up to the Jeans Only email list to be the first in the know when they get back in stock.


  20. Laura Mitbrodt

    Love the fit of these jeans. I found the classic style to fit me better than hug me, baby. These are perfect if you have a small waist compared to your hips. They are so comfortable with amazing stretch.

    I did a Youtube video reviewing both styles if you would like to watch

  21. Abi (verified owner)

    Amazing jeans! They fit me perfectly, the best pair of jeans I’ve ever had. Snug fit but still feel very comfortable.

  22. Aida Ahangari (verified owner)

    AMAZING JEANS !!!!!!!!!! The best jeans I’ve ever bought, I just bought the dark indigo colour, and I’ve wanted jeans in this colour for years but they never fitted when i got them from other shops. These fit me perfectly, they aren’t too tight on my hips and thighs without being too big on the waist and are so comfy. Finally, a brand that makes super flattering jeans for curves. And i love love love vintage clothing, and these jeans remind me of the ones Marilyn Monroe wore in her films, so i was so happy when i came across these. PLEASE NEVER STOP MAKING THESE JEANS!! I’m hooked for life now, and will definitely be buying more !

    • Kessie May

      Hi Aida,
      I’m so pleased you love them! And thank you for taking the time to leave a review it’s incredibly helpful for us & our community

  23. Charlie Lessard-Berger (verified owner)

    Love those jeans! It is the only high waisted jeans design that fits my skinny but curvy shape. Good quality denim as well. It’s my second pair and I’m not getting tired of any of the colors. Very thankful for Lady K Loves 🙂

  24. Carla Hernandez (verified owner)

    I love this pair of jeans. They fit perfectly. I have a difference of 30cm between waist and hips. The only downside is that they are a bit long and constructed to a taller frame. I’m 155 cm (5’1″) And I would love an hourglass jeans in a petite frame too.

Add a review


Usually ships within 72 hours WE ARE MOVING WAREHOUSE. 

UK – £4.20 Tracked 5 – 7 days | £5.70 Standard Tracked 2 – 3 | Free on orders over £90 |

EU – Non-tracked £11.50 | Express  £17 | Free on orders over £110

Worldwide – Non-tracked £19.10 | Express £28.90 | Free £160

Canada – Express £23.10

Full postage details can be found here

FREE Exchanges
– 60 days from receiving items**
Returns – 14 days from receiving items**

*Non-Tracked services – In the unlikely event your item does not arrive, we are unable to re-issue the order until 25 days have passed.

**There is no charge for additional postage for sending exchanged items.