10th December 2019
Lady K Loves high waisted sustainable denim jeans have come a long way…
Back at the end of 2019 we were SO frickin’ excited to be able to announce the launch of our rebranded high rise jeans. More important you were too!
Feedback from the most important user group, you, taught us that you loved our jeans already, but making them that little bit more sustainable was definitely a winner.
Ready to find out more about what makes our denim range affordable & ethical?
If you follow us on our social media platforms, you may well already know we’ve been talking about high rise jeans for a little while.
Back in the dark ages, we asked our Facebook community for their measurements, and used these to create our first style, the Classic jeans. They had no pockets (not even back pockets!), no rivets & no true branding.
Over time the style evolved, with signature finishing touches such as our sweetheart yoke, back pocket double swirl & now branded buttons and rivets. Next came new styles based on customer feeback & requests. We always love to hear from our customers to make sure we are creating the styles you want to wear.
Affordable, fair trade and sustainable clothing
While we loved being able to produce our jeans in a UK factory, we wanted to be able to offer more. More styles, more denim finishes, & more sustainability. Cotton can’t be grown in the UK, so by importing fabric which was then cut we knew we weren’t getting the most efficiency from our processes.
Searching high & low for just the right factory took time. Thankfully it paid off.
Our new factory
In 2019 we moved production to India to a fully accredited factory which produces yarn & final product.
This means we have a consistent supply of great quality denim and we can check the production is fair trade & ethical at all steps in the process. You don’t have to be the most enthusiastic advocate for ethical & sustainable fashion to think that’s pretty cool. If you can buy sustainably & ethically from brands who care with no addition to the price, why wouldn’t you?
Not only are they fully FairTrade accredited & a part of Higgs Index. They utilise practices which reduce the water consumption of the production of fabric & are organic certified via Scope + GOTS. In time we will move all of our denim production to organic and engage with circular processes to recycle your order jeans & have them turned back into new ones.
Meet the new branding
Meet LKLJ our new and improved jeans range. The same great fit you are used to, still vintage-inspired with a high rise & cut for your body shape, made with a high-quality stretch cotton denim, only better.
How are they better!? Let us lead you through it…
Brand new artwork
We’ve had the pleasure of working with a super talented designer specifically on our jeans branding.
When we first launched our Classic high rise jeans, they were a part of the Lady K Loves main offering. Over the years our denim range has grown, and we have plans to grow it even more!
With that in mind, it makes sense to give it its own look & feel. Something which represents who we, Lady K Loves, are as a brand, and which represents who you, our community, are. A bunch of Badass Babes who support each other and know how to have a great time!
What can you expect from the artwork...? How about custom buttons & rivets with hearts & lightning bolts! New washcare screenprint and a sweet as cloth patch on the waistband. Plus, there’s a little secret you will have to buy a pair too see!
Add all of this in with the same great fit, ethical & sustainable sourcing & production…
Really could you ask for anything else?!
We are so incredibly proud of the journey our rockabilly jeans have made. When high rise jeans weren’t available on the highstreet. We’ve taken our cuts & range of denim from the humble first style cut based on our Facebook communities’ measurements. To now, 3 styles cut specifically for your measurements. Our high rise jeans have come in 3 cuts specifically for your body shape and slim to skinny leg. Le Wild is an authentic wide-leg style. All 4 styles have our secret weapon, our signature sweetheart yoke. Which gives your bum a lift & a tuck without a single squat or hip thrust needed. We have so much more in development, which we can’t wait to share.
Meet our high rise jeans
Our first cut, slim leg, & based on our Facebook communities measurements. A 12″ rise puts these right up on your natural waistline. On the highstreet this is considered a super high rise.
Based on our Classic cut with a 12″ rise. These have a waist 1 dress size smaller than the hips for those of you with super curves. Super high waisted jeans for curvy figures.
A tight to slim leg with a 10″ rise, perfect for petite figures or those who aren’t quite ready for a true high waist. Proportioned jeans for petite women under 5’5″.
A more authentic 40s vintage cut, with wide legs and side zip. These work great with boots. Loose wide-leg jeans with super high waist.